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This makes for slightly grim reading, we have our work cut out!!

What do you think we should do to change perceptions and attitudes?

Only Eight Percent are Extremely Involved in Giving Time or Money

It is easy to point the finger and say corporations should be more socially responsible, but when it comes to individual social responsibility, two-thirds of U.S. adults have “Good Intentions” and they believe that social responsibility is a good idea, and they do what they can in terms of volunteering, but they do not sacrifice huge amounts of time or money. At the top end of the spectrum, 8 percent of U.S. adults “Practice What They Preach” and for this group, individual, as well as corporate, social responsibility is extremely important. One-quarter of U.S. adults, however, follow a philosophy of “To Thine Own Self Be True” and, for this group, social responsibility has little consequence in their lives.

These are just some of the results of a Harris Poll of 2,383 U.S. adults conducted online between May 8 and 14, 2007 by Harris Interactive^�.

…..full details here

http://www.harrisinteractive.com/harris_poll/index.asp?PID=774